STRENGTH TRAINING IS FOR EVERYONE


If you're over 40 and have tried countless fitness programs only to abandon them weeks later, you're not alone. Research shows 67% of adults your age have experienced the same frustrating cycle. The problem isn't your willpower—it's that traditional fitness approaches are fundamentally misaligned with your brain's psychology and your body's changing needs. By understanding the science of habit formation and leveraging the minimum effective dose principle, you can finally break free from the cycle of fitness failures.